PoPxo ( part of the Good Glamm Group) recently unveiled its latest campaign titled, “Twist of Love” featuring the new MyGlamm PoPxo Love Collection, now exclusively available on Myntra. The campaign aims to celebrate Gen Z’s unique and unconventional love language.

Ketan Bhatia, Group Brand Director, Good Glamm Group, Commented on the campaign, stating, “At POPxo, we believe that love knows no bounds, and beauty comes in all forms. The “Twist Of Love” campaign captures the essence of the MyGlamm POPxo Love Collection, influencing everything from the vibrant packaging to the innovative product formulations. Our goal was for the unique innovative packaging to mirror the campaign’s spirit of embracing the unexpected, encouraging users to explore new twists and turns in their beauty routines. This approach infuses fun and spontaneity into every aspect of the user experience, empowering individuals to express themselves freely and authentically. We’re thrilled to have MyGlamm POPxo exclusively available on Myntra, a platform that shares our commitment to bringing unique and exciting products to beauty enthusiasts.”

“We are thrilled to deepen our association with MyGlamm by exclusively offering the POPxo Love Collection on Myntra. This collaboration perfectly combines an array of innovative beauty products with Myntra Beauty’s seamless shopping experience, catering to the vibrant and dynamic spirit of Gen Z, encouraging our customers to embrace their individuality and unique sense of style through the #TwistOfLove campaign,” added Anmol Sikka, Senior Director – Beauty and Personal care, Myntra.

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The #TwistOfLove campaign invites everyone to celebrate their unique experiences and express love in their own playful, fun language. MyGlamm POPxo Love Collection is now available for purchase on the POPxo website, MyGlamm App, and Myntra website and App.