Lay’s recently launched its new campaign,  “NO Lay’s, No Game” featuring cricketer & brand ambassador MS Dhoni. The campaign is a global marketing initiative by Lay’s, emphasizing that the enjoyment of watching a game is incomplete without a bag of Lay’s chips.

The collaboration marks a significant milestone as the brand introduces the internationally renowned ‘No Lay’s No Game’ campaign to the Indian audience, which is globally acclaimed for its association with sports tournaments. Harnessing Dhoni’s universal appeal and iconicity, the campaign underscores an undeniable truth: for true fans, a match without Lay’s is simply unthinkable.

Speaking about the campaign and introducing MS Dhoni as the brand ambassador, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, said, “Lay’s, an OG chip, holds a special place in the hearts of countless Indians. The brand is excited to reunite with the beloved cricketer, MS Dhoni, as the face of Lay’s, solidifying the deep bond between the brand and our cricket-obsessed nation. We are confident that this dynamic partnership and the ‘No Lay’s, No Game’ campaign will continue to deliver boundless joy to consumers and remind them to continue to elevate their match-viewing experience with Lay’s chips. So, grab your Lay’s, join the game, and make your experience even more extraordinary!”

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Additionally, Lay’s has launched its Limited edition collectors packs featuring Caption Cool. The collector’s packs offer a unique opportunity for fans to own a piece of memorabilia and honour Dhoni’s remarkable achievements both on and off the field.

Expressing his excitement on his association with Lay’s, MS Dhoni, commented, “I am thrilled to be a part of the Lay’s family once again. Game-watching and Lay’s indeed go hand in hand, and the ‘No Lay’s, No Game’ campaign brilliantly captures the essence of this unique connection. As someone who has been so closely associated with sports for years, I know that Lay’s makes the moments even more special. So, next time you settle in to watch the game, remember to stock up on Lay’s and enjoy the match with its delightful flavours.”