Flipkart, India’s leading e-commerce platform, has unveiled its new campaign featuring Bollywood stars Alia Bhatt and Allu Arjun. The campaign aligns with the launch of its “Big End of Season Sale” (Big Eoss), starting on 1st June 2024

The Flipkart Big EOSS 2024 will showcase offerings from over 12,000 brands and 2 Lakh+ sellers, with the option of open-box delivery across categories such as sports shoes, watches and jeans. Customers can enjoy same-day delivery on over 1,00,000 lakh products with popular brands including Puma, Adidas, Nike, Tommy Hilfiger, Fossil, Titan, Crocs, UCB, Vero Moda, Only, W, USPA, Arrow, American Tourister, Peter England among others.

During Flipkart’s Bigg Eoss, Shoppers can benefit from various bank offers, such as a 10% Instant Discount on Credit Cards & Credit Card EMI from RBL Bank, BOB Bank, and HSBC Bank (with a minimum order value of Rs.2,500). They can also avail offers with Flipkart UPI on a minimum order value of Rs.200.

In the run-up to Big EOSS, Flipkart has rolled out a star-studded marketing campaign featuring Allu Arjun and Alia Bhatt, encouraging customers across India to wishlist their desired products.

Commenting on the Big EOSS, Arief Mohamad, Vice President and Head of Flipkart Fashion, said, “Season after season, Flipkart’s Big EOSS isn’t just a fashion shopping event – it’s a celebration! It gives us the opportunity to bring joy to our customers as we continue to focus on offering the best value and the widest range of trendy styles from top brands. The Big EOSS shopping extravaganza has not only delighted customers across India but has fuelled positive growth for sellers and brands on our platform. We’re dedicated to offering the latest and best in fashion – across apparel, footwear, and accessories – all accessible through customized on-app experiences.”