Fevicol’s latest campaign, “Jugalbandi,” is an enchanting display of the brand’s legendary blend of humor and heart. Conceived by the creative geniuses at Ogilvy India and brought to life by the visionary director Prasoon Pandey of Corcoise Films, the campaign captivates audiences with the musical journey of two brothers, encapsulating Fevicol’s signature quirky storytelling. The film’s hilarious and relatable scenarios vividly amplify Fevicol’s core value of creating unbreakable, enduring bonds, perfectly timed to honor the centenary of Fevicol’s iconic founder, Balvantray Kalyanji Parekh.

Bharat Puri, Managing Director of Pidilite Industries, proudly emphasizes that this campaign reinforces Fevicol’s legacy of resilience and lasting connections, themes that have resonated with generations. “Fevicol, as a trusted household name, continues to uphold its core value of building Mazboot Jod (Strong Bond). Our latest Jugalbandi film humorously portrays Fevicol as an emblem of lasting connections and enduring strength,” Puri remarked.

Piyush Pandey, Chief Advisor at Ogilvy India, extols the “Jugalbandi” campaign for its masterful fusion of Fevicol’s inimitable humor with a culturally rich narrative. “Fevicol’s Jugalbandi campaign underscores Fevicol’s unbreakable bond. Using a combination of Pidilite’s unique humorous style and the quirky musical journey of two brothers, we bring alive Fevicol’s commitment to forging enduring connections and resilience across generations,” Pandey elaborated.

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This campaign is the crown jewel of a comprehensive marketing strategy that spans television, digital, and a multitude of other platforms, all meticulously designed to cement Fevicol’s promise of an unbreakable bond in the hearts and minds of consumers. By integrating engaging storytelling with strategic communication, Fevicol’s “Jugalbandi” campaign not only highlights the brand’s commitment to strong bonds but also celebrates its rich heritage and enduring relevance in an ever-evolving market.