Director Ram Madhvani on the irony of storytelling in the era of reels & AI
By Elets BrandStory - 05 June 2024
Ram Madhvani, the legendary director of Neerja and Aarya, comments on how challenging the art of storytelling is today. In this era of scrolling through reels, one only has a second to be in the spotlight & to leave the audience captivated. He also notes that audiences are very discerning in their choices, as there is an entire ocean of options, making it difficult to keep someone from gawking at their phone screen.
He fervently underscores the paramount importance of maintaining human supremacy in the rapidly advancing field of artificial intelligence. With impassioned conviction, he asserts that AI should be meticulously crafted to serve humanity, rather than evolving into an autonomous entity that eclipses human creativity and judgment. In a powerful discourse on gender stereotypes in advertising, Madhvani zealously champions AI systems that are inclusively designed, with a strong emphasis on being women-centric, to rectify long-standing biases and ensure equitable representation.
He envisions a bold future where AI is not merely a tool but a transformative ally that significantly amplifies human potential and innovation. Madhvani calls for an AI development ethos that prioritizes ethical considerations, fostering technology that enhances rather than diminishes human agency. His visionary stance promotes a harmonious synergy where AI elevates human creativity to unprecedented heights, ensuring that technological advancements are guided by human wisdom and ethical foresight. This approach, he believes, will forge a future where humanity remains firmly in control, steering AI to achieve noble and transformative outcomes.