Hisense India, a prominent name in consumer electronics and home appliances, recently announced the appointment of Pankaj Rana as its Chief Executive Officer. In his new role, Pankaj will be responsible for spearheading the company’s strategic initiatives, focusing on expanding the customer base, strengthening the brand presence and driving overall business growth.

Before joining Hisense India, Pankaj served as the Business Head & Department Leader at LG Electronics. In an announcement made on Linkedin, he expressed his excitement about the new role, he stated, “I am absolutely thrilled and truly humbled to announce that starting today, I am starting a new position as the Group CEO of Hisense India. Hisense International, a global No. 2 TV brand sits at the pinnacle of Innovation and has many firsts to its name across multiple geographies across the globe. With a revenue of $28 billion and a workforce of over 100,000 employees worldwide, Hisense Group is poised to pursue scientific and technological innovation bringing happiness to millions of families with high-quality products and services. As I step into this role, I am excited to lead a company that values Innovation, and reliability and puts customer satisfaction as its top priority. Together as a team, we will continue to push boundaries and achieve new heights for Hisense group in India.”

Bringing with him a rich background spanning more than twenty years across various sectors and industries, Pankaj has held various leadership roles at some prominent organisations such as Panasonic, BenQ Asia Pacific Corporation, Reliance Retail and SGS.

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Steven Li, Managing Director of Hisense India, expressed his confidence in Pankaj’s leadership, stating, “We are delighted to welcome Pankaj to the Hisense family. His extensive industry knowledge and leadership insight will be invaluable as we embark on our journey of expansion and growth in India. With Pankaj at the helm, we are poised to achieve new heights of success.”