Orient Electric has announced the appointment of Ravindra Singh Negi as its new Managing Director & CEO. Before joining Orient Electric, Ravindra Served as the Chief Operating Officer at Bajaj Electricals Limited. He also held the position of President – Electric Consumer Durables at Havells India Ltd.

CK Birla, Chairman of Orient Electric, remarked, “We are delighted to welcome Ravindra Singh Negi as Managing Director and CEO of Orient Electric. His extensive experience across industries, especially in electrical consumer durables, will be pivotal in guiding Orient Electric towards sustained growth. Under Ravindra’s leadership, Orient Electric will accelerate its journey to becoming a future-ready consumer-centric organisation. He will continue to build organisation capability and execution excellence towards growing all key businesses. I would also like to thank Deepak Khetrapal for his valuable contributions to Orient Electric during his tenure as Managing Director.”

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Ravindra Singh Negi commenced his career as a Manager of prepaid products & brand with Koshika Telecom Limited. Later joining Bharti Airtel from August 2000 to April 2019. Negi brings extensive experience in leading large–scale business transformations, turning around businesses, and delivering strong P&L growth