Veedol, a lubricant brand from Tide Water Oil Co. (India) Ltd., has appointed cricket legend Sourav Ganguly as its brand ambassador. The Collaboration marks a significant milestone as the brand aims to enhance its presence and solidify its market position across India.

Veedol offers a wide range of lubricants for both retail and business segments and operates in over 70 countries. The company serves various automotive segments, including two-wheelers, passenger cars, agricultural vehicles and commercial vehicles.

Arijit Basu, Managing Director, Tide Water Oil Co (India) Ltd said, “We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador. His leadership, grit and determination are the stuff of legend, shaping the winning attitude of Team India as we know it today. Sourav continues to inspire all to raise the bar of performance and achievement, values that resonate strongly with Veedol. We are confident that this association will give us a strong impetus as we drive forward into the future.”

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Sourav Ganguly said, “My association with Veedol represents a commitment to excellence, innovation and reliability. Just as Veedol stands for high quality and performance in the automotive industry, I am dedicated to embodying these values in every aspect of my work. Together, we will strive to inspire and connect with our audience, showcasing the best of what we both have to offer.”