boAt, the renowned audio accessories brand recently announced its partnership with Bollywood singer-songwriter Jasleen Kaur Royal as its latest brand ambassador. This collaboration marks a significant step in the brand’s mission to connect with a younger audience. Jasleen is known for her songs such as Heeriye, Ranjha, Din Shagna Da and Love you Zindagi.

Expressing her enthusiasm for the collaboration, Jasleen remarked, “I am thrilled to join forces with boAt, a brand that has revolutionised the audio industry with its innovative products. Music is a universal language, and I believe boAt’s commitment to delivering superior sound experiences aligns perfectly with my own passion for creating music that resonates deeply with listeners.”

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Aman Gupta, Co-Founder & Chief Marketing Officer, of boAt, commenting on the partnership, stated, “Jasleen Royal is not just a talented musician but also a cultural icon who represents the spirit of today’s youth. Her song Heeriye became a national sensation, establishing her as a force to be reckoned with. We are delighted to have her on board as our brand ambassador. Her unique style and widespread appeal will undoubtedly strengthen boAt’s connection with music enthusiasts and fans.