Nilon’s, India’s leading processed food brand unveils its new logo as part of a strategic rebranding campaign. This rebranding marks a significant milestone in the brand’s journey to stay ahead in the dynamic market landscape and resonate with the evolving preferences of consumers.

The updated brand identity signifies that a brand needs to speak not just about its products but also about its personality. It conveys the brand’s identity and value proposition, aiming to connect with consumers on a deeper level. This approach is key to establishing brand loyalty and advocacy.

Dipak Sanghavi, Managing Director, Nilon’s said, “Our new logo represents more than just a visual change; it embodies our commitment to innovation and our desire to connect with the younger generation. We believe this fresh look will strengthen our brand’s presence and appeal. The new logo further establishes our positioning of ‘isme pyaar mila hai’ with the color of love being the dominant one and a heart at the centre of our logo. To strengthen our stance as a conscious brand, we also have a subtle touch of green representing sustainability through the apostrophe.”

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