Noise, India’s connected lifestyle brand, recently unveiled its new campaign “Made of Noise” featuring Cricketer Virat Kohli and Bollywood actress Taapsee Pannu. The campaign aims to highlight the importance of considering outside voices to positively influence personal journeys and success. It emphasises how external feedback, whether cheers or criticism, can help shape individuals, making them stronger and more resilient.

With the “Made of Noise” campaign, Noise acknowledges the importance of external voices. The campaign showcases that both internal and external influences are crucial for personal growth and achievement. It celebrates the idea that we are all made by the sounds that surround us—every voice, positive or negative, contributes to our development and drives us toward success.

Commenting on the campaign, Gaurav Khatri, Co-Founder, Noise, said, “At Noise, we’ve always believed in ‘Listening to our inner Noise.’ Over the past decade, this philosophy has driven us to innovate and lead. But as we celebrate 10 years, we also recognise that external voices play an equally important role in our growth when embraced positively. The ‘Made of Noise’ campaign embodies this philosophy, highlighting how every noise, whether internal or external, can drive us towards excellence. Our Noisemakers – Virat Kohli and Taapsee Pannu are not just ambassadors but epitomise this belief, perfectly reflecting the essence of harnessing every noise to fuel their pursuit of excellence. This campaign is a tribute to everyone who uses the world’s noise to rise above and succeed.”