Sprite has unveiled its new “Chill at Home” campaign, featuring Vedang Raina, to tell teens to relax after a busy day. As teens juggle studies, extracurriculars, and social pressures, they often carry stress home. Sprite’s campaign taps into this need for unwinding, presenting the drink as the perfect companion for post-day relaxation.

The campaign showcases a series of films that resonate with teen life. The campaign features talking refrigerators and characters popping out of backpacks, highlighting the daily pressures that teens face and how Sprite offers a refreshing break. AI-driven messaging adds a personalised touch, making the campaign relevant to each viewer.

“In today’s digital age, the day never really ends. Everyone follows you back home on your phone, in your bag, in your head. This gives a great visual device for the film. To make the people who pester you pop out of the backpack was a fun challenge,” said Corcoise Films Director Vishwesh Krishnamoorthy.

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Vedang Raina praised Sprite’s cool and witty approach, saying, “I totally identify with the insight, and end-of-day chill is indeed critical for our generation, including me.” Coca-Cola India’s Sumeli Chatterjee noted that the campaign’s symbolic use of a bag filled with stress underscores the need for teens to unwind at home.