Urban Company Gives A Heartfelt Ode to the Art of Plumbing with Short Film “Flushback”

By Elets BrandStory - 22 August 2024
Urban Company

Asia’s largest tech-enabled home services marketplace, Urban Company, has taken us on a “Flushback” into the history of plumbing with the release of its first short film. This film traces the rich history of plumbing in India, dating back 5,000 years to the Indus Valley Civilisation, while honouring the dignity and importance of the plumbing profession.

The film opens with a conversation between a female customer and a plumber, who, while addressing her problem, takes her on a “flushback” journey through India’s water management marvels, indicating how plumbing has been a cornerstone of civilization’s progress.

The 7-minute film uses animation, music, and storytelling to capture key historical and technological advancements.

“Flushback” is a tribute to the skill, dedication, and expertise of tradespeople who often go unrecognised, and Urban Company hopes the film will encourage viewers to appreciate the vital contributions of these professionals.

“Through our first short film Flushback, we explore the fascinating and intricate history of water management systems and honour the skilled professionals who make our lives better every day. This film is an acknowledgement of their contribution, a spotlight on their craftsmanship, and an expression of our collective gratitude for the role they play in our everyday lives,” Bhavya Sharma, Director of Communications & ESG at Urban Company, was quoted as saying at the film’s launch.

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Kireet Khurana, Director & Founder of Climb Media, shared that directing the film aims to present the impact of plumbers in an engaging, humorous way that fosters pride in the profession.

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