Coca-Cola India Southwest Asia has appointed Greishma Singh as its new Vice President of Marketing, effective September 1, 2024. She previously served as the Vice President of Customer and Commercial Leadership (C&CL) for the same unit. Greishma is taking over from Arnab Roy, the now Global Category President of Coca-Cola Trademark.

Sanket Ray, President of Coca-Cola India Southwest Asia, said, “Across her roles, Greishma has been a high impact leader with a reputation for collaboration and inspirational people leadership.”

Greishma’s 15-plus years at Coca-Cola have seen her climb the ranks in Marketing, Strategy, and C&CL in Australia and India. Her recent efforts have helped Coca-Cola India expand its reach and keep prices competitive, boosting its standing in crucial markets.

Before coming back to the India unit, Greishma worked in marketing and strategy in the South Pacific Business Unit. She managed brands such as Glaceau Vitaminwater and Powerade. She also headed up the Strategy & Insights team in Australia, where she worked on plans to grow the business over time.

Also Read :- Sprite New ‘Chill at Home’ Campaign Features Vedang Raina for a Little Post-Work Relaxation

Greishma got her MBA from the Indian School of Business in Hyderabad and a bachelor’s degree from Colorado College. In her new job, she will continue to live in India with her family.