Birla Estates Pvt Ltd has taken the initiative to educate and inform India about the real estate sector. The first-of-a-kind campaign, ‘Real Advice,’ has actor Vicky Kaushal simplify real estate concepts, covering topics like real estate jargon, evaluating properties, and the home-buying process.

The real estate arm of the Aditya Birla Group and a subsidiary of Century Textiles and Industries Limited, Birla Estates, is aiming to empower viewers with the knowledge needed to make informed decisions in real estate. It reflects the company’s commitment to transparency, trust, and integrity.

The “Real Advice” campaign includes a series of short films, a microsite, and digital content designed to address common challenges and questions people face in real estate. Vicky Kaushal stars in these films, making real estate concepts simple and accessible.

K T Jithendran, MD & CEO of Birla Estates, said, “As the real estate sector continues to thrive, with more and more people investing in their dream homes, initiatives like ‘Real Advice with Vicky Kaushal’ play a crucial role ensuring that buyers feel well-supported and informed throughout their journey.”

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“The intent of the ‘Real Advice’ campaign is to empower the consumer with the power of knowledge and information. We intend to do this with a holistic approach through microsites with blogs, podcasts, chatbot, as well as the films. We’ve created a seamless ecosystem where real estate knowledge is always within reach and the intent is to keep evolving this,” said Anitha Krishnan, Head of Marketing at Birla Estates.