Fitness icon and brand ambassador Disha Patani is the face of SOFIT’s new digital ad featuring the SOFIT Almond drink. The ad shows Disha’s fitness routine and reinforces the brand’s message—Fit is Fab.

The ad starts with Disha receiving texts from fans asking about her diet and fitness tips. As she prepares for her workout, her phone keeps buzzing with questions and compliments. After finishing a variety of exercises, Disha grabs a SOFIT Almond Drink from her fridge. She enjoys it, mentioning how SOFIT Almond Drink helps her stay fit inside and look fabulous outside. Even after the director calls “cut,” Disha continues to savour her drink.

Luigi Mirri, General Manager of Hershey India & APAC, said, “For Hershey India, SOFIT is a brand of strategic importance, representing our commitment to promoting a healthy lifestyle. Consumers are prioritising their health more than ever, and the demand for plant-based beverages and their numerous health benefits is on the rise.  As the market leader in the dairy-alternative milk category, we are excited to unveil the new film featuring our brand ambassador, Disha Patani, further solidifying our leadership and strengthening our market position.”

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Disha Patani shared that, as a fitness enthusiast, maintaining a healthy lifestyle is crucial for her. She is always looking for products that enhance her fitness journey, and SOFIT Almond Drink fits perfectly into her routine.

SOFIT offers plant-based drinks rich in plant protein and dietary fibre. Their product range includes Almond and Soya drinks in various flavors like Unsweetened, Chocolate, Vanilla, Naturally Sugar-Free, and Kesar Pista.