Bollywood stars and father-daughter duo, Saif Ali Khan and Sara Ali Khan, have taken over the second edition of  ACKO’s car insurance advertisement campaign. Created by Leo Burnett, the campaign aims to break the routine of stereotypes around car insurance by introducing an entirely new and simple way of buying and renewing policies.

It deals with some basic issues: the general misconception that car insurance needs to be bought from the dealer when one buys a new vehicle, as well as the frustration caused by the umpteen number of calls and complicated renewal prices.

ACKO boasts a process where customers can easily see the price of the product, know what it covers, and renew their insurance. Beyond these, the campaign also shows how customers can pay traffic fines and check their car resale value through ACKO’s app.

Ashish Mishra, Chief Marketing Officer at ACKO, praised the campaign, and Saif and Sara, for communicating the key messages on car insurance in a light-hearted manner.

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Vikram Pandey, Chief Creative Officer at Leo Burnett South Asia, said, “Saif and Sara embody the new-age father-daughter dynamics where we see the younger generation teaching the older gen how to embrace technology for good. In our case, car insurance is traditionally seen as a dealer / agent-driven process, and ACKO is transforming this with its value-added services which make insurance in the modern day more valuable. Our films leverage the bond between Saif and Sara; keeping the signature ACKO humour and lighthearted approach to addressing important insurance-related issues for consumers.”