Alia Bhatt is the latest addition to the line-up of A-list global actresses who are L’Oréal Paris’ brand ambassadors. The award-winning actress and producer has joined the likes of Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello and will start appearing in brand campaigns.

Alia is one of the most sought-after actresses for her varied roles in films across different languages and genres. She is also critically acclaimed, winning awards at various festivals.

Global President of L’Oréal Paris Delphine Viguier-Hovasse said, “I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide.” She also praised Alia’s commitment to making Indian cinema stand out from the global leader, which perfectly echoes L’Oréal Paris’ mission of uplifting and empowering women.

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Alia said she is excited to join the L’Oréal Paris family, which consists of so many strong, fierce women. She expressed her admiration for the company’s innovativeness and commitment to women’s empowerment.