Nutraceutical startup Fitday has received an investment from superstar Mahesh Babu’s company, GMB Entertainment, to boost the former’s presence in the nutrition and healthy snacking market.

Fitday already has a presence in over 10,000 stores. Mahesh Babu’s investment is expected to expand its reach, further improving Fitday’s growth and innovation in the nutraceutical industry and bringing more visibility to the brand.

Mahesh Babu is well-known for his focus on health and fitness. He said, “I’m thrilled to support Fitday’s pioneering work in the nutrition, snack, and nutraceutical markets. This commitment to innovation and quality deeply resonates with my values. I believe their new product line will set industry standards.”

Fitday’s CEO, Suresh Raju, welcomed Mahesh Babu’s involvement and expressed his gratitude for having earned his trust.

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Fitday is a Hyderabad-based nutraceutical startup firm that promotes health and wellness through nutrition and dietary supplements. It entered the market in 2020 and caters to its customers’ needs with products such as multigrain snacks, millet bars, plant proteins, vitamins, and dietary supplements.