FCB Group India has launched a Creative Council to encourage a culture of creativity, adopt innovative problem-solving techniques, and set global standards across the organisation using technology and data.

The council includes senior creative leaders: Mayuresh Dubhashi, CCO, FCB India; Hemant Shringy, CCO, FCB Ulka; Rakesh Menon, CCO, FCB Interface; Neville Shah, CCO, FCB Kinnect; Kartikeya Tiwari, Creative Digital Partner, FCB Group India; Anusheela Saha, NCD, FCB India; Udayan Chakravarty, NCD, FCB India; and Suchitra Gahlot, NCD, FCB Ulka.

Dheeraj Sinha, Group CEO of FCB Group India and South Asia, commented on the formation of the council, saying, “The launch of the Creative Council is a testament to our commitment to ‘Creativity is an economic multiplier’, fostering an innovative, creative culture and continually pushing the boundaries of what’s new. This council will work together to solve real client problems, enabling us to deliver work that not only meets but exceeds the expectations of our clients and the industry at large.”

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FCB (Foote, Cone & Belding) is one of the oldest advertising agencies in the world that operates in more than 80 countries. It provides creative solutions to its clients across several industries. Its Indian arm, FCB India, has major offices in Mumbai, Delhi, and Bengaluru and provides services like creative advertising, digital marketing, brand strategy, and media planning.