Advertisers can now easily create relevant video ads for customers with Amazon Ads’ new feature, Video Generator, which uses generative AI technology to create video content within minutes and at no additional cost. It uses a single product image to curate custom AI-generated videos that align with the product’s unique selling proposition and features.

Brands can also easily create short, animated campaign images with the live image capability feature of Amazon Ads. It will be part of Image Generator, a Gen AI-powered technology that helps brands enhance ad performance by removing creative barriers and enabling them to produce lifestyle imagery.

The Video Generator was created to respond to advertiser feedback and industry data. Wyzowl’s recent study revealed that 89 per cent of consumers are demanding more videos from brands in 2024. This contradicted the lack of time reported by businesses and the cost of video marketing.

Jay Richman, Vice President of Product and Technology for Amazon Ads, said, “Video Generator is another meaningful innovation that leverages generative AI to inspire creativity and deliver more value for both advertisers and shoppers. We are hard at work delivering generative AI applications that empower advertisers to craft visually stunning, high-performing ads.”