Juhi Chawla is Only One Typo Away From Being Delivered to Your Doorstep in Swiggy’s Instamart New Ad

By Elets BrandStory - 21 September 2024
Swiggy’s Instamart

Juhi Chawla might just show up at your door in Swiggy Instamart’s latest ad! Following the success of its quirky campaigns like “Broom” to “Groom,” Swiggy Instamart has launched another fun ad film featuring Bollywood star Juhi Chawla, created by the agency Moonshot. The ad once again shows that Swiggy Instamart can deliver anything you need in minutes.

In the ad, a man types “Chawla” instead of “chawal” (rice) on the app. The scene cuts to Juhi Chawla, sitting in her vanity van, suddenly being transported by two delivery executives. As the man realizes his mistake, the delivery executives are notified of the typo, and they quickly return Juhi, along with her vanity van. The man finally receives a packet of India Gate rice. This humorous scenario reinforces Swiggy Instamart’s message: “You name it, we deliver it.”

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Describing the ad, Mayur Hola, Swiggy’s VP of Marketing, said, “This film is a lighthearted way to showcase the remarkable speed and versatility of Swiggy Instamart. By turning an ordinary ordering mistake into a funny and memorable moment, we highlight our commitment to delivering anything our customers need with notable efficiency and a touch of humour. At Swiggy Instamart, we ensure that from gadgets to groceries—whatever you ask for, reaches you promptly.”

Devaiah Bopanna from Moonshot added that the goal was to reinforce the app’s ability to instantly deliver whatever users need.

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