The highly anticipated Elets India Digital Marketing Awards 2024, organised by Elets Technomedia and Elets BrandStory, took place on September 13th, 2024, at The Lalit, Mumbai. The event brought together the best and brightest of the digital marketing industry, recognising the efforts of those who have shown exemplary achievements in innovation, creativity, and impact across the digital landscape. 

The awards ceremony honoured various organisations, agencies, and individuals who have pioneered advancements in digital marketing strategies. The event was graced by industry leaders, marketing experts, and innovators, all gathered to celebrate the outstanding contributions that are shaping the future of digital marketing in India.

Highlights from the Awards:

• Best Experimental Marketing Campaign: Ujjivan Small Finance Bank
• Best Use of AR/VR: Ujjivan Small Finance Bank for their “Rath Yatra AR Campaign”
• Best Use of AI in Digital Campaign: U GRO Capital for “MSME Accha Hai”
• Best in Automobile Industry: Switch Mobility for the “SWITCH EiV22 – Electric Double Decker Buses”
• Best Customer Experience Strategy: Talview for “Recruitment Reimagined: HCLTech’s Shift to Modern Techniques for Quality Talent and Proxy Prevention”
• Most Promising Digital Agency of the Year: 360Degree Digital Marketing
• Best in Health & Wellness Industry: Smiles Hospital for “Flush Out Colorectal Cancer: Start with a Screening”
• Best Product Launch Campaign: Swiss Beauty for “The Lipstick of India”
• PR Agency of the Year: Saints Art for “Skilled Workforce for The Industry”
• Best Use of Search Marketing – Paid Search: Digital Analytica for “Search Campaign”
• Digital Leader of the Year: Prady Kumar, CEO, NP Digital India
• Digital Agency of the Year: NP Digital India
• Emerging Digital Agency of the Year: ReBid
• Best Use of In-App Advertising: Xamp Media Pvt. Ltd. for “Megapari_In-App_WorldWide_CPA”
• Most Promising Digital Marketing Agency of the Year: Wordswork for “100th Store Launch of Wildbean Cafe”
• Best Innovative Gifting Company: Airmark Inc.
• Digital Marketer of the Year: Shravan Banjan
• Best in Retail Industry – Fashion, Beauty & Lifestyle: Craywingz for “Phoenix Shopping Festival – CGI”
• Best Integrated Media Campaign: Craywingz for “Aapka Ghar Taiyaar Hai”
• Best Brand Awareness Campaign: Craywingz for “Rocket Science Asaan Hai”
• Advertising Agency of the Year: Craywingz
• Outstanding Innovation in AI-Driven Customer Support: Nurix AI
• Best Use of Chatbots in CX: Air India Express
• Leader in Customer-Centric Digital Transformation: ICCS
• Best in Petcare Industry: Mars Petcare & Swiggy Instamart for the “Paw Protecc Initiative”
• Best Digital Influencer Marketing Campaign: Leverage Edu & Nas Daily for “He is India’s Biggest Matchmaker”
• Best in BFSI Industry: HSBC Asset Management India Pvt. Ltd. & BornHi Digital for “#FaydeWaliAadat”
• Digital Marketing Campaign of the Year: HSBC Asset Management India Pvt. Ltd. & BornHi Digital for “#FaydeWaliAadat”
• Digital Agency of the Year: BornHi Digital
• Customer Loyalty and Retention Excellence: Nilesh Borgharkar
• Customer Experience Leadership in Innovation: Ankit Goenka
• Exemplary Marketing Leader: Rathin Lahiri
• Excellence in Customer Experience Leadership in Banking: Mahendra Bindra
• Outstanding Achievement in Omni-channel CX Integration: Archana Sinha
• Exemplary Leader in Customer-Centric Transformation: Hari Shankar Mishra
• Excellence in Customer Service Leadership: Anamika Chatterjee
• Innovator in Financial CX: Dharmender Narang
• Best Use of Chatbots in CX: Nikhil Asopa, Senior Vice President & Head of Customer Service, Tata Digital

This event set the stage for recognising digital marketing efforts that are making an impact across industries. Congratulations to all the winners for their remarkable contributions to the ever-evolving digital landscape!