Motorola has launched a new TVC in India featuring brand ambassador Kriti Sanon as part of its festive campaign, “Hello Colours. Hello AI.” The campaign presents a premium, stylish, and colourful portfolio of smartphones that Motorola has created through a global partnership with Pantone.
The partnership reinforces the brand’s appeal to Gen Z consumers, focusing on attractive colours, materials, and finishes. The campaign also shows Motorola’s expertise in Artificial Intelligence, with advanced AI camera features and generative AI integrated into its premium smartphone lineup.
This festive season, Motorola has introduced five new colour options for its smartphones, including the Motorola Edge 50 Pro, Edge50 Fusion, Edge50 Neo, Moto G85 5G, and Moto G64 5G, all available for a limited time during the festive sales.
The TVC is a fresh and groovy take on the classic song “Rangeela Re” from the movie Rangeela, resonating with both Gen Z and the broader Indian audiences. The film opens with Kriti Sanon hearing the iconic “Yai re, Yai re” in the background. She turns to find the sound coming from her motorola edge 50 Pro, with an incoming call from Motorola pulsing with vibrant colors. She is suddenly whisked into a colorful world, beginning with the Caneel Bay hue of the edge 50 Pro, displaying the phone’s True to Life colors and moto AI photo enhancements.
The scene shifts as Kriti, now in a green costume, dances with the motorola edge50 Fusion in Forest Green, featuring its low-light videography capabilities, powered by the Sony LYTIA 700C sensor. She then receives a moto g85 in Viva Magenta, causing the dancers’ costumes to shift colors. As Kriti performs, the 3D curved screen of the g85 is highlighted, mirroring her dance movements. The scene transitions to feature the motorola edge50 Neo in Nautical Blue, exhibiting moto AI’s adaptive stabilisation for shake-free videos. Lastly, she is seen admiring the bold Berry Red colour of the Moto G64, before the commercial concludes with all the five phones displayed together.
Shivam Ranjan, Head of Marketing, APAC, Motorola, commented, “Our festive campaign is our endeavour to highlight Motorola’s dedication to premium, stylish devices with vibrant colours, materials and finishes and with the most advanced technology and AI features. We found a great way to express it by recreating the symbolic ‘Rangeela re’ track with the charm of our brand ambassador, Kriti Sanon. This campaign is more than an introduction of colours; it embodies our core ethos. We aim to instil a sense of pride in Indian consumers, especially Gen Z, encouraging them to celebrate their individuality and express themselves with the trendsetting Motorola phones.”
Kriti Sanon expressed her excitement about the campaign, saying, “As an artist, I find the blend of creativity, vibrant colours, and technology truly inspiring therefore, it has been an exciting experience to explore this theme with Motorola. I’m proud to represent a brand known for its meaningful innovations, striking designs and advanced technology.”
Abhijeet Ray, National Creative Director at Dentsu Creative, called the campaign the perfect blend of nostalgia and modern cool.
