Swiggy Instamart is launching a 24×7 free delivery service in Delhi NCR to meet the increasing demand during the festive season. The quick commerce platform is preparing to deliver thousands of products, with no delivery cost, within 10-15 minutes in areas such as Delhi, Gurgaon, and Noida.
The platform observed that during the festive season, especially when the shutters go down at the end of the day, the demand for essential products continues. To help customers with these last-measure preparations, Swiggy Instamart is providing a 24×7 service so that customers can order a wide range of products, including groceries, festive treats, electronics, toys, and gift items.
An order analysis by Swiggy Instamart determined that between 11 PM and 6 AM, people tend to order indulgences such as chips, bhujia, ice cream, sexual wellness products, and pan corner essentials. After 6 AM, the focus shifts towards breakfast staples like milk and eggs.
To celebrate the launch of its 24×7 service with free delivery in Delhi, Gurgaon, and Noida, Swiggy Instamart created a fun and creative video advertisement. The ad incorporates the title song from the movie “Oye Lucky Lucky Oye” to show Swiggy Instamart’s capability to meet every craving at any hour. For this campaign, Swiggy also collaborated with Beyond Snacks to showcase their tasty banana chips in the ad film.
