During the Amazon Great Indian Festival, Amazon India introduced the #AapkeHittMeJaari digital campaign to empower and educate customers with tools and insights, and to protect against rising cyber frauds and scams. The four-part digital campaign uses simple storytelling and discusses essential practices for secure online transactions.

The #AapkeHittMeJaari series raises awareness about scams like phishing, OTP frauds, lottery cons, and fake job offers through relatable and humorous videos in settings such as modern dating, office meetings, and festive shopping. Through the campaign, Amazon is encouraging customers to verify requests and make informed decisions so that they have a safe online experience.

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The campaign shares tips like not sharing CVV or OTP numbers, checking URLs and email headers, and identifying impersonators claiming to be from Amazon. With the festive season around, Amazon India is committed to providing a safe shopping environment.