Netflix Embraces Togetherness in Diwali Campaign ‘Har Parivaar Ke Liye’

By Elets BrandStory - 28 October 2024
Netflix

Netflix India’s latest Diwali campaign, ‘Har Parivaar Ke Liye,’ is all about celebrating the magic of stories that bring people together. From family movie nights to memes shared across the globe, Netflix shows how its vast world of stories unites families, friends, and even strangers—one binge-watch at a time.

Picture it: a bustling train, a lively hostel, or a cosy living room—all transformed by a shared series, a meme, or the iconic ‘Are you still watching?’ prompt.

Srivats TS, Vice President of Marketing at Netflix India calls Netflix a platform for conversations and connections. “These are stories that fans connect over, whether it’s through that heartwarming scene that you can’t help but share with a friend living continents away, or even when bonding with a stranger over your most loved characters while you wait for the train,” he added.

Explaining the motive of the campaign, Srivats said this Diwali Netflix wants to celebrate the growing family of fans that have built a special bond with their films, series and brand in India.

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Directed by Akash Bhatia and produced by LoudMouth in collaboration with Toaster, the campaign film is, as Ira G from Toaster describes, “a giant greeting card from Netflix to its fans.” She added that today, ‘What are you watching?’ is the new ‘Have you eaten?’ and with this film, Netflix is celebrating those beautiful connections formed through shared stories.

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