Abhishek Mehta has joined Dabur India as its new Lead of Digital Marketing. The industry pro was previously the Head of Marketing at Bagrry’s. His expertise ranges from performance and brand marketing to social media, and he is also well-versed in content strategy, SEO, media planning, customer lifecycle management, influencer partnerships, UX, and video content.

Mehta’s prior stints include Head of Digital Marketing at Jubilant FoodWorks Ltd., Vice President of Digital Marketing at ibs fulcro, Marketing Director at 9Zest, and Assistant Vice President of Digital Marketing at AdLift India. He has a BTech degree in Electronics and Communications from Dr APJ Abdul Kalam Technical University and has also completed an Executive Program in Business Management from the Indian Institute of Management, Calcutta.

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Abhishek Mehta shared the news of his new appointment through his LinkedIn profile. Mehta wrote, “I’m happy to share that I’m starting a new position as Lead – Digital Marketing at Dabur India Limited!”