As wedding season begins in full swing, Myntra, one of India’s top fashion and beauty platforms, has teamed up with Bollywood icon Anushka Sharma to unveil an eye-catching new campaign. The lively ad film captures the spirit of Indian weddings, featuring six distinctive makeup looks crafted for every celebration, from the close-knit haldi gathering to the grand reception. Anushka Sharma, herself a style inspiration, takes viewers through each look, encouraging them to let their natural beauty shine.

Set against the backdrop of a grand Indian wedding during the sangeet, Anushka Sharma leads viewers through enchanting moments, showcasing a variety of makeup styles. From the glossy-lipped sister playfully stealing the groom’s shoes to Maasi ji’s retro winged eyeliner and the bride’s best friend’s bold metallic look, the campaign shows how each style tells its own story. The film culminates in the bride’s monochromatic grand entrance, captivating the guests. Anushka invites viewers to explore their perfect wedding look through Myntra Beauty’s Virtual Try-On feature, providing a unique opportunity to discover personalised styles that enhance one’s natural beauty.

For a better shopping experience, Myntra has introduced an innovative Virtual Try-On feature, allowing users to experiment virtually with six complete makeup looks. It transforms the beauty shopping experience, enabling customers to experiment with products like foundation, eyeshadow, lipstick, and blush all at once and see curated, personalised looks. This advanced tool allows users to visualise how products combine, boosting confidence and making well-informed choices. Initially designed it let users try one product at a time, but this upgraded feature has led to a 1.5x increase in product consideration and a 2x rise in conversion rates.

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The Six Signature Looks:

• Blushing Red: A perfect base, bold red lips, and a soft blush.

• Smokey Espresso: Intense smoky eyes with metallic hints and a statement lip.

• Extended Liner: A dramatic winged liner with defined brows and a soft pink lip.

• Radiant Sunkissed Look: A sun-kissed finish with bronze eyes and nude lips.

• Chrome Lids: Bold chrome eyelids with a smoky touch.

• Monochromatic Bronze: Golden bronze eyes complemented by fluttery, mascara-laden lashes and defined brows.

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