Rupee112 launched its newest campaign, “A Step Towards Financial Freedom,” encouraging short-term personal loans, for individuals going through financial crunches at various life stages. The campaign, aimed at India’s youth, uses relatable video stories to show how easy-to-access loans can help people seize opportunities and reach important milestones.

The campaign consists of bite-sized digital video ads, portraying moments where tight finances threaten to derail aspirations. Enter Rupee112’s easy, paperless loan process, swooping in to save the day.

Empowering Dreams One Loan at a Time

Speaking about the campaign, Vikkas Goyal, founder of Rupee112, said they understand the financial hurdles the salaried workforce faces, especially young people. The financial lending platform’s goal is to make sure these challenges don’t become barriers to their dreams and to empower individuals to take control of their financial future. This campaign encapsulates that mission beautifully.”

Stories That Hit Home

The first ad, “A School Reunion, Reconnected by Friendship,” follows three childhood friends planning a Goa getaway for New Year’s. When one friend hesitates due to lack of funds, his father suggests Rupee112. The friend applies for a loan, books the tickets, and voilà – the trio is reunited in Goa, indicating how financial support can create cherished memories.

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The second ad, “Ease Out Your Loan Hiccups,” captures Varun at a café, blindsided by an unexpectedly hefty bill. A helpful waiter introduces him to Rupee112, and within minutes, Varun secures an instant loan to settle the bill with ease. The ad wraps up with Varun confidently leaving with his partner, advertising the speed and convenience of Rupee112’s loan process.

The third story, “A Sister’s Sacrifice,” centres on a young woman earning Rs 30,000 per month, struggling to afford a laptop for her brother’s college needs. As suggested by a friend, she turns to Rupee112, and with a quick loan approval, she buys the laptop, helping her brother’s education stay on track. The shows how short-term loans can provide much-needed financial relief and foster familial support during critical times.

Mayank Saxena, Rupee112’s marketing head, stated that they wanted a campaign that truly resonates with people’s everyday struggles and triumphs. “It’s not just about providing loans; it’s about making life’s moments – whether they’re big or small – a reality,” he added.