Imtiyaz Vilatra has been elevated as the new Chief Executive Officer of Posterscope India by dentsu India. He has over 25 years of experience in the industry and is known for his unique campaigns and expertise. Vilatra will report directly to Anita Kotwani, CEO of Media – South Asia, dentsu, and will utilise technologies like augmented reality, AI, and 4D experiences to improve client campaigns in both urban and rural sectors.

Harsha Razdan, CEO of South Asia, dentsu, said Vilatra will help expand Posterscope’s experiential and Below-The-Line (BTL) services, create meaningful partnerships and lead purposeful innovations that resonate with their communities. Kotwani also commented, saying, “Under his leadership, Posterscope will strengthen its position within the dentsu ecosystem, embodying our ‘OneDentsu’ vision of unified, cross-channel marketing solutions.”

Also Read :- Trinity Gaming Joins NODWIN Gaming as a Fully Owned Subsidiary

Vilatra stated that technology and data insights are changing how the industry is connecting with audiences. He further informed that Posterscope’s future lies in embracing AI, programmatic DOOH, and real-time analytics to create dynamic and personalised campaigns. By integrating dentsu’s digital intelligence, Posterscope is not just delivering ads, they are delivering meaningful engagement and measurable ROI for its clients, he added.

Posterscope specialises in out-of-home (OOH) advertising and location-based marketing solutions. It is a part of the Dentsu Aegis Network, overseeing data analytics, strategic planning, and innovative technologies to create relevant OOH campaigns. Posterscope offers services like communications planning, data analytics, mapping, and airport consultancy.