Indian Bank has decided it’s time to take on cyber fraud, launching the ‘Khabar Nahi, Khabardar Bano’ campaign. It is a digital nudge to help customers avoid online scams. The campaign, crafted by Goldmine Advertising, relies on everyday situations to break the awkwardness people feel after falling for online scams.

As more people in India switch to digital payments, cyber fraud tags along like the uninvited guest nobody wants. This campaign spills the beans on different types of scams while dropping some no-nonsense tips to keep people safe. Through short films, it points out common frauds and asks viewers to stay alert.

 Imran Khan Hanafi, Group Creative Director at Goldmine Advertising, informed that each film focuses on a specific fraud type, helping viewers understand and avoid these scams. The campaign draws on everyday experiences to address the hesitation many feel in discussing fraud incidents, using humour to keep the message engaging, he added.

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Shivani Desai, Associate Vice President – Brand Solutions at Goldmine Advertising, stated that the fear of judgment often stops people from talking about online scams, so these films raise awareness and offer simple advice that viewers can relate to and trust.

Over 7 lakh cybercrime complaints were registered within the first four months of 2024, with over 85% consisting of financial scams leading to losses exceeding  ₹1,750 crore. Through the ‘Khabar Nahi, Khabardar Bano’ campaign, Indian Bank is trying to keep its customers safe in the digital banking space, while creating a secure and well-informed banking environment.