Swiggy has launched an invite-only premium membership called One BLCK to improve convenience and service for selected users.

This membership builds on Swiggy’s subscription services for premium customers. Swiggy One, launched in 2021, showed 80% of members using multiple services and spending three times more than others. One BLCK aims to further improve user experience and offer high-end services.

One BLCK will cost ₹299 for three months during the launch, and invitations will be sent in phases to select users in India. Current Swiggy One members will also get the opportunity to upgrade. Members will also receive a free Yatra Prime membership as part of the launch.

One BLCK will offer faster deliveries and on-time food delivery guarantees. It will also include dining-out perks like free cocktails, drinks, or desserts. Members will also get access to customer support with priority assistance.

The membership includes all Swiggy One benefits, like unlimited free deliveries on food and Instamart orders, exclusive discounts, and dine-out privileges. Members also get deals from brands like Amazon Prime, Hotstar, Hamleys, and Cinepolis.

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Phani Kishan, Swiggy’s co-founder and CGO, said, “Swiggy One BLCK is the business-class equivalent for our customers—refining the aspects that matter most to premium users: speed, reliability, and personalised care. With this launch, we’re setting a new benchmark for premium memberships in the industry.”