Swiggy Instamart has introduced a wedding store for the current wedding season. The platform has partnered with fashion designer Manish Malhotra to offer designer shagun lifafas.

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Hari Kumar G, Chief Business Officer at Swiggy Instamart, mentioned a rise in demand for wedding-related products such as kurtas and makeup. He noted that the collaboration with Malhotra brings an exclusive touch to the wedding store through the shagun lifafas. He said, “This partnership combines convenience with luxury, ensuring that this wedding season, everyone can make an entrance—Manish Malhotra style!”

The shagun lifafa, a modern take on the traditional wedding gift envelope, is one of the main items in the collection. The objective of this collaboration is to improve the wedding shopping experience by combining designer products with Swiggy Instamart’s quick delivery service.