NPCI BHIM Services, under the National Payments Corporation of India, has started the “Gift Happiness” campaign with CRY (Child Rights and You). The campaign aims to help underprivileged children in India. Every transaction on the BHIM app from 16th to 31st December will contribute to this cause, helping to make the New Year special for these children.

Rahul Handa, Chief Business Officer at NPCI BHIM Services Ltd (NBSL), said, “The New Year is a time of hope and new beginnings. Through the ‘Gift Happiness’ campaign, we are taking a small step towards bringing joy and fulfilling the dreams of underprivileged children. Each transaction made via the BHIM app is a step towards making these wishes come true.”

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The partnership with CRY will make sure the contributions reach the children. Kreeanne Rabadi, Regional Director at CRY (West), said this campaign is a step to provide the kindness and support every child deserves.

BHIM users can help children while continuing their regular payments. The campaign supports financial inclusion and brings value to every transaction.