Digital lending platform Kissht has welcomed cricket legend Sachin Tendulkar as its brand ambassador as well as a strategic investor. This partnership aims to help Kissht grow and improve its credit financing services.

Sachin Tendulkar, known for trust and excellence, will be part of various campaigns and marketing efforts. Sharing his thoughts, Sachin said, “Kissht’s focus on trust and accessibility struck a chord with me, and I look forward to supporting their journey in building one of the most trusted and respected digital financial platforms for millions of Indians.”

Ranvir Singh, founder and CEO of Kissht, said Sachin Tendulkar’s name is known across the country and is now also associated with Kissht. This will help position the brand as one that serves every Indian. He further added that Kissht chose him as the first face of the brand to reflect trust and dependability, as well as its focus on speed and transparency.

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Krishnan Vishwanathan, Founder and Executive Director of Kissht, expressed his thoughts on the partnership. He said he feels honoured to have Sachin Tendulkar as the brand ambassador. Sachin’s legacy is built on discipline, integrity, and commitment. Vishwanathan said this aligns with Kissht’s vision to improve the financial system for underserved people in India. He added that the partnership aims to increase awareness and adoption of digital lending to make a meaningful impact.

Kissht focuses on addressing the financial challenges of the underserved population. Using technology and data insights, it offers quick and secure access to credit, helping individuals achieve their personal and professional goals.