Swiggy Instamart, India’s quick commerce platform, has launched its #InstaSanta campaign with Punjabi singer Sukhbir in the spotlight. The campaign features an ad where Sukhbir plays InstaSanta, a modern Santa on a tractor delivering gifts.

The ad uses Sukhbir’s famous song Oh Ho Ho Ho as the soundtrack, giving Christmas celebrations a local twist. It starts in Santa’s workshop, where the traditional Santa introduces InstaSanta. Sukhbir, wearing a red jacket and cap, takes over the gifting duties with a tractor instead of a sleigh. Delivery partners join him on bikes, riding through farmlands and streets to spread joy.

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Mayur Hola, Vice President of Marketing at Swiggy, shared that the campaign reimagines Christmas traditions with an Indian touch. He mentioned that Sukhbir, as InstaSanta, brings the spirit of gifting and quick deliveries to life in a way that resonates with Swiggy’s customers.

Beyond the ad, Swiggy Instamart is also delivering festive hampers to select customers across India, adding to the celebrations.