Fintech platform POP has announced an exclusive collaboration with contemporary fashion brand Saaki, co-founded by actress Samantha Ruth Prabhu and entrepreneur Sushruthi Krishna. This partnership enables customers to purchase Saaki’s exclusive collections using POPcoins, the platform’s digital reward currency.

Through this collaboration, Saaki aims to expand its reach among women consumers by leveraging POP’s digital-first commerce model. The fashion brand, known for its modern and stylish apparel, will introduce a range of exclusive products on the POP platform in the coming months.

POP, a payments-to-commerce platform founded by former Flipkart employees, operates similarly to UPI payment services like PhonePe and Google Pay. However, its distinguishing feature is POPcoins—a reward currency earned on each transaction, which can be redeemed to purchase products across various direct-to-consumer (D2C) brands. These brands span multiple categories, including fashion, beauty, electronics, personal care, and home goods, all available on the POPclub app.

Strategic Vision for Growth

Speaking on the partnership, Bhargav Errangi, Founder of POP, stated, “POP aims to be the go-to platform for modern Indian customers. Saaki 2.0 represents a fresh vision of empowering, stylish, and hassle-free fashion for women. Through Samantha’s vision for Saaki, we aim to connect with a larger audience of Indian women.”

Saaki, which was launched in 2020, has steadily built its reputation as a contemporary fashion label offering trendy and functional outfits for women. With this exclusive tie-up, the brand is looking to deepen its market penetration and strengthen its digital presence.

Also Read :- Priyanka Gill Bids Farewell to Kalaari Capital, Launches Lab-Grown Diamond Brand ‘COLUXE’

Samantha Ruth Prabhu, co-founder of Saaki, emphasized the brand’s mission, saying, “Saaki has always been more than just a fashion label for me. It’s about creating a space where women feel confident, bold, and unstoppable. With Saaki 2.0, our designs are not only smarter and easier to wear but also align with our vision to support and celebrate women who break barriers.”

The brand has set ambitious targets, aiming to grow its business by 300% over the next two to three years. Co-founder Sushruthi Krishna echoed this sentiment, adding, “We’ve evolved by listening to our customers, reimagining every detail to offer a fusion of style, purpose, and authenticity. Saaki 2.0 is a testament to our commitment to providing the best for modern women.”

POP’s Market Expansion

POP has demonstrated a consistent growth trajectory, recording a 100% month-on-month increase in its user base. Currently among the top 25 UPI apps in India, the platform has over one million active users. The addition of Saaki to its portfolio strengthens its position as a preferred marketplace for fashion-conscious consumers looking for exclusive and reward-based shopping experiences.