Muthoot FinCorp Ltd. has kicked off its festive campaign season with Shah Rukh Khan to promote Business and Two-Wheeler Loans. With a simple missed call, MFL aims to help people realise their dreams this season.

In the first ad, Khan shares his ‘Superstar Secret’ for turning a two-wheeler dream into reality, while revealing MFL’s accessible and hassle-free loan options. The second ad features his ‘Blockbuster Tip’ for business success, setting up MFL’s Business Loans as a boost for aspiring entrepreneurs ready to take their next big step.

The campaign aims to improve the lives of the common man, revealed Shaji Varghese, CEO of MFL. “Whether it is for purchasing a two-wheeler or expanding a business, MFL offers customers choice, convenience, and credibility to get a loan through our Muthoot FinCorp ONE app, as well as through MFL’s approximate 3,700 branches, pan-India,” he said.

With Shah Rukh Khan as the ambassador, MFL can strengthen customer trust and relatability. The campaign is a demonstration of the simplicity provided by the flagship company of Muthoot Pappachan Group (Muthoot Blue), through the Muthoot FinCorp ONE app and our 3,700+ branches across India—all accessible through just a missed call, Varghese further added.

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The campaigns will reach audiences in three languages on digital platforms, featuring MFL’s simple loan process: a call to 80869 80869 to get started.