
Evenflow, an e-commerce roll-up platform, has successfully raised fresh funds as part of its ongoing Series A round amounting to $5 million. The funding comes from Venture Catalysts, angel investor Sunder Ramachandran, and other contributors. This marks another milestone for the company, which has raised nearly $14 million since its inception in 2021.
The newly acquired capital will be utilized to enhance operations and profitability across Evenflow’s portfolio of seven brands: Xtrim, Yogarise, Rusabl, BabyPro, Trendy Homes, Cinagro, and Frenchware. These brands are already witnessing substantial growth in India, the US, and the MENA region through strategic distribution across marketplaces such as Amazon, Flipkart, Blinkit, Zepto, and Walmart. With a 350% growth rate attributed to quick commerce and marketplace strategies, Evenflow aims to further scale its presence globally.
Utsav Agarwal, CEO and Co-founder of Evenflow, emphasized the company’s focus on backend synergies to reduce costs while maintaining flexibility in pricing strategies. “We are a low-margin business. With scale, our cost per unit is reducing month by month. This allows us to stress-test pricing strategies while turning our big-bet SKUs into a profitable engine,” he stated.
Agarwal also highlighted the shift in consumer behavior driven by quick commerce innovations. “India’s buying behavior has changed significantly over the last few quarters. It’s a unique opportunity for brands like ours to scale and deliver within 10 minutes,” he added.
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Evenflow is targeting a tenfold increase in revenue and a sixfold rise in profits by 2027 through strategic scaling efforts and building a robust core team. The company’s long-term vision includes preparing for an IPO by 2027.
Dr. Apoorva Ranjan Sharma, Co-founder of Venture Catalysts and 100Unicorns, praised Evenflow’s profitability and operational excellence. “Evenflow is one of the few companies that are profitable in this space. Their innovative approach continues to set them apart” he stated.
Founded by former Uber executives Utsav Agarwal and Pulkit Chhabra in 2021, Evenflow has consistently attracted marquee investors such as Kunal Shah (CRED), Vijay Shekhar Sharma (Paytm), Village Global, and Equanimity Ventures. The company continues to redefine e-commerce success through its focus on scaling digital-first brands into household names.