Lamborghini, the renowned car manufacturer, has unveiled its new brand logo. The new branding showcases Lamborghini’s dedication to reflecting fundamental values of boldness, innovation, and authenticity. It aligns with the company’s new strategic approach.”

The updated logo highlights the visual representation of its “brave”, “unexpected” and “authentic” values. It depicts a bull sitting beneath the word ‘Lamborghini’ inside a badge shape. However, as the previous design also included a similar bull in the same position within a badge shape, some individuals are finding it difficult to distinguish between the two.”

The brand announces via its website about the new logo, showcased on all the company’s official channels, has been redefined with a broader Lamborghini typeface compared to its predecessor, accompanied by minimal yet bold colors. As a result, black and white are reaffirmed as the primary hues, symbolizing the clear identity of the brand, while yellow, along with the introduction of gold, serves as the accent color.”

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The new logo is now a big part of the company’s unique look and will also go on upcoming cars. Plus, the famous bull in the middle of the logo has changed a lot. It’s going to appear on its own online, separate from the usual shield, making it stand out even more.