Dettol, India’s leading germ protection brand, has rolled out a new campaign celebrating the success stories of India. Through three captivating films, the campaign captures the growing aspirations of Indians, emphasizing the brand’s dedication to safeguarding the dreams of every Individual and ensuring continued protection for consumers. The campaign marks the launch of the larger 100g Dettol Bar Soap (multi-pack), which underscores the brand’s commitment to promoting hygiene amongst everyone, allowing Indian dreams to keep growing.

For decades, Dettol has focused on protecting consumers from germs, allowing them to work towards their dreams and overcome all obstacles fearlessly. With unwavering trust and support from Indian consumers, Dettol has become synonymous with protection and cleanliness in households across the country. The campaign films portray the aspirations of young individuals through the eyes of their mothers and teachers, who envision them as successful in their pursuits.

A spokesperson for Dettol stated, “For decades, Dettol has been dedicated to providing protection to consumers from disease-causing germs across India. We constantly strive to address evolving consumer needs and provide efficient solutions that are backed by science, aligning with Reckitt’s mission to ensure health and hygiene as a fundamental right. With the launch of our new campaign and introduction of the larger 100g Dettol Bar Soap (multi-pack), we aim to reach a broader consumer base, encouraging them to pursue their dreams without the hindrance of illness-causing germs. By making germ protection more accessible. We remain committed to empowering consumers to place hygiene and cleanliness at the forefront for a brighter tomorrow.”

Crafted by McCann Worldgroup, the new campaign comprises three ad films. The films celebrate the big dreams of every Indian as they aspire to become an astronaut, an engineer or a cricketer among others and promise to support their dreams with the germ protection provided by the new bigger Dettol Bar Soap (multi-pack). This campaign reiterates Dettol’s mission to make good hygiene accessible to all by providing protection against 99.99% illness-causing germs, so they can dream big without the fear of germs.

Prasoon Joshi, Chairman of McCann Worldgroup, Asia Pacific, and CEO/CCO of McCann Worldgroup, India, commented on the campaign, stating, “In crafting the campaign for Dettol, the team has delved deep into the heart of India’s progress story, where aspirations soar higher than ever. By weaving narratives of astronauts, cricketers, and engineers, the campaign illustrates how big dreams hinge on the fundamental need for protection. This campaign champions Dettol’s commitment to nurturing a healthier, dream-enabling nation.”

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