Omnicom Media Group – India has recently announced the appointment of Vinny Abhishek as its Associate Vice President & Head of Commerce Business. Before Joining Omnicom, Vinny served as the Business Head at Cheil. In his new role at Omnicom, he is responsible for overseeing OMG’s Commerce product offerings under Transact (OMG’s eCommerce arm) and will also be tasked with co-creating the vision and strategy for the practice in the market.

With a career spanning 13 years, Abhishek brings with him a wealth of expertise in Digital Media Sales, Planning and Buying, Digital Marketing & Business Strategy. Abhishek comes with in-depth expertise in E-commerce marketing.

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During his stint at Cheil for five years, Abhishek led Media Planning, Buying and E-Commerce functions for Samsung. He was also the business head for the non-Samsung business vertical. Previously he was associated with MRM//McCann, a digital arm for McCann Worldwide.