Renowned sports brand PUMA India has proudly announced Ibrahim Ali Khan Pataudi, a rising young actor with a legacy in both the realms of sports and cinema, as its latest brand ambassador. Ibrahim’s versatile background makes him the ideal addition to PUMA’s diverse family.

In this collaboration, Ibrahim will represent the brand’s sports-inspired premium and limited-edition footwear and apparel products. In doing so, PUMA will further connect with its young consumers and drive the brand’s sports heritage story forward with Ibrahim’s innate style and passion for sports.

Expressing his enthusiasm, Ibrahim Ali Khan Pataudi shared, “Given my love for sports such as football, motorsport and cricket, I am thrilled to partner with PUMA. I have always admired PUMA athletes such as English footballer Jack Grealish and cricketer Virat Kohli and I look forward to the opportunities to engage with them through the brand. I am eager to collaborate closely with the PUMA team on exciting campaigns and truly hope to carry forward the brand’s rich legacy.”

Karthik Balagopalan, Managing Director of PUMA India, commented on the collaboration, stating, “Ibrahim Ali Khan’s unique blend of sports heritage and cinematic charisma perfectly reflects PUMA’s ethos of effortless style and athleticism. With Ibrahim on board, we are excited to connect deeply with our target audience, inspiring the next generation of athletes and trendsetters.”

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Ibrahim Ali Khan made his official debut on Instagram today, revealing his association with PUMA in his first-ever post on the platform. Ibrahim’s caption “Legacy? I’ll make my own”, made a bold statement and had the country’s social media buzzing with activity. As part of the launch, PUMA also released a series of exclusive images featuring Ibrahim, where he is seen celebrating sports heritage and timeless sophistication.