Boldfit, a leading homegrown fitness and sports major specializing in premium apparel, supplements, and fitness accessories, has unveiled its new logo, representing the company’s dedication to inspiring individuals on their fitness journey.

Titled, The Flex, The updated logo highlights modernity and dynamism. With a simplified design, it symbolizes agility and dedication, mirroring the values and aspirations of every fitness enthusiast. The new logo’s bold typography and refreshed colour palette symbolise the brand’s bold energy while paying homage to its yoga beginnings.

Speaking about the unveiling of the new logo, Pallav Bihani, Founder of Boldfit, shared, “We are thrilled to introduce our new logo, which encapsulates the essence of Boldfit’s mission. It’s not merely a visual change; it signifies our deep-rooted commitment to revolutionising the fitness industry and providing cutting-edge solutions to our customers. The Flex takes inspiration from every accomplished fitness enthusiast – showcasing to the world years of toil and sweat in full glory. As we continue to expand our product offerings and reach new markets, our new logo serves as a reminder to dream big and play bold. It represents our dedication to reaching new heights and solidifying our position as India’s #1 fitness and sports brand.”

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