Meesho, a leading e-commerce platform has recently unveiled its latest social media campaign titled “Wait Nahi Vote Karo”. The campaign aims to inspire and mobilize India’s youth to exercise their fundamental right to vote.

Utilizing its extensive reach across social media and its own app, Meesho introduced a series of strategies to boost youth voter participation. A notable aspect of the campaign is the rebranding of its brand logo across prominent social platforms such as Facebook, Instagram, LinkedIn, X, and Snapchat. The updated logo features Meesho’s “m” integrated with a finger marked with ink, symbolising the company’s commitment to promoting voter participation.

Additionally, Meesho is leveraging the trending #GRWM reels, meaning ‘Get Ready With Me’ on Instagram and YouTube Shorts. Collaborating with influencers, they’re showcasing the process of preparing for voting day. This trend reflects a growing perception of Election Day as a significant occasion worthy of dressing up, encouraging the audience to join in the celebration. By tapping into the “Get Ready With Me” content trend, where influencers share their preparations for the day, including selecting outfits, packing essentials like water bottles, and putting on comfortable shoes, Meesho aims to normalise and promote voting as a crucial aspect of civic responsibilities.

Also Read | Blinkit Changes Logo to ‘Inkit’ to Promote Awareness for Lok Sabha Elections 2024

Soumitra Choubey, Associate Director of Brand Marketing at Meesho, commented, “We are thrilled to contribute to the General Election 2024 through Meesho’s On-App, Social Media and creator ecosystem and make a meaningful impact. Since its launch on May 10, our campaign, “Wait Nahi Vote Karo” has already garnered over 18 crore impressions. By actively engaging our community through initiatives like #GRWMtoVote reels and targeted messages, we are aiming to foster a sense of empowerment among our users. We believe that by celebrating Election Day as a significant event, we can inspire an optimistic change in societal perceptions towards voting, thereby, not only increasing voter turnout but also reinforcing Meesho’s commitment to social and national responsibility.”