Archies, a retailer of greeting cards and gifts, and Revaa, a leading D2C menstrual hygiene brand, recently announced their partnership in celebration of Menstrual Hygiene Day which is on 28th May 2024. This collaboration emphasizes the importance of motherhood and femininity while advocating for sustainable sanitary products and menstrual health.

Menstrual Hygiene Day is a global initiative aimed at raising awareness and encouraging conversation about menstruation health and hygiene. Through this collaboration, Revaa and Archies, aim to highlight the significance of healthy habits that support and strengthen the foundations of our communities and families.

Commenting on the collaboration, Varun Moolchandani, Executive Director at Archies, remarked, “At Archies, we value fostering the relationships that determine who we are as women and honoring all aspects of womanhood. We come together to honour and support the well-being of women and mothers everywhere, so partnering with Revaa for social cause on Menstrual Hygiene Day perfectly aligns with our ethos.”

“Revaa is completely devoted to improving women’s health and self-determination while also transforming menstrual hygiene practices. We can reach a wider audience and spread our message more effectively thanks to our partnership with Archies, which highlights the value of sustainable hygiene solutions and menstrual health” says Mahipal Singh, CEO and Founder of Revaa.

This first-of-its-kind initiative aims to nourish but also to empower as reva and Archies work work together to strengthen the fundamentals of motherhood and womanhood. Together, the two brands encourage everyone to take part in the discussion, dispel the stigma associated with menstruation, and open the door to a more inclusive and health-conscious society.