FUJIFILM India – has recently announced the appointment of Bollywood stars Kartik Aaryan and Kriti Sanon as their latest brand ambassadors of its instant camera range- INSTAX which celebrated its 25 anniversary in India last year. This collaboration marks a significant milestone for the brand as it seeks to enhance its presence and resonance and also encourage audiences to immerse themselves in a ‘vibrant culture’ of photography.

With their vast fan followings, Aaryan and Sanon are seen as ideal ambassadors who perfectly embody the INSTAX spirit, helping to connect the brand with a younger audience in India. Sanon is known for her vibrant fashion sense which complements Fujifilm’s colorful instant cameras, While Aaryan’s infectious smile and spontaneity align seamlessly with the candid charm of INSTAX

Expressing her excitement about joining INSTAX, Sanon said, “I am excited to join the INSTAX family and share this unique experience with others. I’ve cherished INSTAX for years, curating a scrapbook of cherished moments with loved ones. Each INSTAX print signifies a special memory, evoking a rush of emotions which is unmatchable in this digital era. The playful and aesthetic design of their cameras and printers perfectly complements my personality, making INSTAX an essential part of my life.”

Aaryan added, “I live in the moment and cherish capturing candid moments on the go. INSTAX is my constant companion during travels for shoot and vacations. I love sharing INSTAX prints with my near and dear ones as a heartfelt, personal gift from me. I have captured so many personal candid moments with Katori and my family and hanged on my house walls. Each print holds a unique memory, preserving moments of joy that I can share with others, creating lasting bonds through the magic of instant photography.”

Commenting on the development, Koji Wada, Managing Director, FUJIFILM India, stated, “We are delighted to welcome Kartik Aaryan and Kriti Sanon to the INSTAX family. Their energy and enthusiasm perfectly align with our Group Philosophy of “Giving our World More Smiles”. As influential youth icons, they embody the creativity and joy INSTAX stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even More Smiles to our customers across India.”

Similarly, Arun Babu, Associate Director and Head of Digital Camera, INSTAX and Optical Devices Business, FUJIFILM India, stated, “With Kartik and Kriti on board, we aim to enhance our brand reach and connect with the youth. INSTAX is a celebration of life’s moments, and our new ambassadors perfectly align with this spirit. Leveraging their popularity, we intend to broaden the INSTAX brand across India, promoting a vibrant ‘culture of photography’ where capturing and sharing moments is a joyful part of everyday life.”