Patanjali Dant Kanti, a trusted brand in dental care, has launched its new Dant Kanti Fresh Active Gel featuring Bollywood stars Tiger Shroff and Tamannaah Bhatia in “Full Full Fresh” TVC. With this launch, Patanjali the toothpaste market focused on cooling and freshness, building on its success in transforming the toothpaste industry with Ayurveda. This category, largely dominated by the youth, is represented through dynamic communication and media strategy. The TVC showcases the Bollywood stars grooving to a catchy jingle, appealing to the younger demographic.

The brand is trusted by millions of Indians and has played a crucial in bringing Ayurveda back to our homes. Patanjali Dant Kanti Fresh Active Gel boasts natural ingredients such as cooling mint crystals, clove, cinnamon, anise, mentha, eucalyptus, and black pepper which are known for providing long-lasting freshness. The campaign effectively captures the essence of freshness, aligning perfectly with the product’s promise and proposition.

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Shri Ram Bharat Ji, CMD Patanjali speaking about the campaign, says: “Patanjali Dant Kanti chose Tiger Shroff and Tamannaah Bhatia as flawless fits. We are thrilled to have the two as part of the Patanjali Dant Kanti Fresh Active Gel journey; personas with youthful energy and a health-consciousness perception. Their captivating performance and smiles have breathed a ‘full-full freshness’ to the ad commercial”