Blue Tribe’s new ad campaign features one of  India’s most popular celebrity couples, and they are all about mainstreaming plant-based eating. After six months of rigorous testing, the plant-based food innovation company is out with its latest product – the No Maida Soya Chaap.

The ready-to-eat item is precooked and made with soy and wheat flour. With no maida, preservative or palm oil, it adds a great and affordable source of protein. It can be enjoyed as it is or used in various Indian dishes like curries, biryanis, and kebabs. The No Maida Soya Chaap comes in flavours like achari, tandoori, and afghani, and can be eaten after heating it in the microwave.

Virat Kohli expressed his excitement about the product and said, “We are thrilled to present this plant-based food innovation that helps bring a crowd favourite like soya chaap in a high protein, hygienic form that is also affordable and convenient.”

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Anushka Sharma added, “We are happy to see Blue Tribe begin this new chapter where they have come up with tasty and familiar plant-based products like soya chaap with better nutritional profiles and in affordable and convenient packs.”

Sandeep Singh, founder of Blue Tribe, informed that the company has gotten positive feedback for these products, which reassures that the market demands trustworthy and hygienic products.